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Tell us about the brand.
The brand name “Khosi Nkosi” is derived from the Zulu language, which signifies royalty.
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Khosi Nkosi garments are inspired by what the brand essence stands for —the strong, modern, worldly, nubile woman who loves and respects herself. The brand is exclusively available through YDE (Young Designers Emporium), a South African retail chain store that features young local designers.
Entrepreneur Paul Simon founded YDE in 1995 and has since sold the business to the Truworths Group. With the great leadership from the Truworths CEO Michael Mark, the brand Khosi Nkosi has learned to shift its thinking to be more business savvy.
Tell us about the inception of the brand.
Khosi Nkosi was established by two individuals, one with a Marketing & Branding qualification from CPUT and another with a Fashion degree from from LISOF — they aren’t in the public domain as they feel the brand speaks for itself.
The owners entered a Young Designer’s competition ran by YDE.