Arkady Leokum (October 3, 1915 – September 2, 2008) was a 20th-century writer notable for both his adult pulp fiction and best-selling juvenile encyclopedic-....
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Arkady Leokum
Arkady Leokum (October 3, 1915 – September 2, 2008) was a 20th-century writer notable for both his adult pulp fiction and best-selling juvenile encyclopedic-knowledge books. Born in Russia, he attended the City College of New York.
He lived in West Stockbridge, Massachusetts.[1]
Career in advertising and American radio
Throughout his career in advertising and American radio, Leokum was listed, in various agencies, as a New York agency executive, creative director, and copywriter.
In June, 1954, the Broadcast Telecasting trade paper announced Leokums's move to Grey Advertising from "vice-president and copy chief, Bryan Houston, Inc., and before that vice-president and copy-chief of Robert Orr Assoc., to Grey Advertising, in same capacities, effective July 6."[2]
In the advertising world, Leokum may be best known for his slogan for the Chock full o'Nuts coffee ad campaign, a slogan that pushed Chock full o'Nuts from a seventh-rank position t